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Hello world!

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Whatever you do, you need to look at user experience (UX) as a process, whether you’re building a car, making an entrée, or running a digital project.

Generally, the product owner comes up with an idea and immediately wants to release the product to market. They create a plan, find an investor and a designer, and so on. Next, they do simple research on their competition in that market and start building.

Generally, the product owner comes up with an idea and immediately wants to release the product to market. They create a plan, find an investor and a designer, and so on. Next, they do simple research on their competition in that market and start building.

Therein lies the problem: as soon as they get an idea, they build their product and release it. I call this a monologue, a one-way conversation based on assumptions, which will very likely lead to customers’ frustrations.

Focusing on the user as a client and engaging with them in the early stages is much more efficient and cost-effective. Getting client feedback creates a dialogue and will help make a product that will meet their needs.

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JOHN DIO

Whatever you do, you need to look at user experience (UX) as a process, whether you’re building a car, making an entrée, or running a digital project.

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Hello world!
March 2016